For breweries
Fill your slow hours
Vetted coaches, programming built to your province’s rules, and nothing published that you haven’t approved.
Canadian partnership agency
Quiet taproom hours, full of people who move.
Brew Fitness is a Canadian partnership agency that helps craft breweries fill slow taproom hours with fitness sessions, and helps fitness coaches earn from ticketed events at those breweries.
Looking for a workout? Join the community
For coaches
Earn from paid sessions
A venue without studio rent, an adult audience that loves to move, and promotion handled for you.
- 13
- provinces and territories, each with its own rules page
- 2
- languages, the whole site in English and French
- 0
- free drinks, dares or health claims, ever
- 100%
- of posts approved by the brewery before they run
How it works
Four steps to a weekly habit.
The brewery picks its quiet hours
Tuesday to Thursday afternoons, early evenings, slow Sundays. You choose the slots and formats.
We match a vetted coach
Run club, mobility, strength or walking. Every coach is screened, including who their audience is.
You approve, we promote
The brewery signs off on every coach, session and post before anything goes out.
Train, then stay
The workout ends, the group heads inside, and those who want to order do. Non-alcoholic options are always poured.
Two sides, one session
What each side gets.
Breweries
New faces in the hours your regulars don’t fill
- You approve every coach, session and post
- Programming built to your province’s alcohol advertising rules
- No discounting your beer to bring people in
- Attendance and first-time visitors reported after each session
Coaches
A venue, an audience and an income
- No studio rent, no lease
- Paid sessions you design and price with us
- Promotion to adults nearby
Why fitness, not another trivia night
Trivia draws people who’d come anyway. A run club draws the ones who weren’t coming.
Active neighbours, non-drinkers and older adults looking for company: new revenue in the hours you need it, from guests who come back every week.
Compare six ways to fill slow hours →Built to the rules
Workout first. The pint can wait.
Workout first
No drinking before or during. Any toast comes after the day’s activity.
One, not a round
No dares, no pressure, no freebies tied to a purchase.
Adults only
Legal drinking age in each province, and coaches with adult audiences.
Local rules, everywhere
Quebec preclearance, Ontario and BC guidelines, northern community restrictions.
Read the compliance guideCoast to coast to coast
Thirteen provinces and territories, two languages.
Legal drinking age, local advertising rules, time zones and climate all change across Canada. Each region has its own page.