Fill your slow hours with people who come back weekly.
Brew Fitness books vetted fitness coaches into the hours your taproom can’t fill, promotes each session, and builds everything to the alcohol advertising rules of your province or territory. You stay in control of your brand from start to finish.
What we do for you
Find the right coach
We match your space and crowd with a screened coach: run club, mobility, strength, walking group or something seasonal.
Plan the session
Route or room layout, timing around your service, group size, and what happens in the taproom afterwards.
Promote it properly
Session pages, the community calendar and posts written to the rules, all approved by you first.
Keep it compliant
No drinking during workouts, no health claims, no dares, no free-drink offers, adults only. See the details.
Report back
Attendance and first-time visitors after each session, so you can see whether the slot is earning its keep.
Grow what works
Formats that land become recurring; formats that don’t are retired. No long commitments to a slot that isn’t working.
You stay in control
Your brand took years to build. Nothing goes out under your name without your sign-off.
- You approve every coach before they’re booked at your brewery
- You approve every session format, time and capacity
- You approve every post that names your brewery before it’s published
- You can pause or end a format whenever it stops fitting
The plain-language terms
- Fees
- Quoted after a short call, in writing, before you commit. Founding partners in Edmonton get founding rates.
- Commitment
- Agreed with you up front, in writing, including how either side can end it.
- Content
- Your name, logo and photos of your space are used only as you approve.
- Liquor
- Your licence, your service. We never sell or give away alcohol, and promotion follows your province’s rules (in Quebec, preclearance by the RACJ).
Guides for brewery owners
Fill slow taproom hours
Six tactics compared, including when fitness isn’t the right answer.
Fitness events at your brewery
Formats, guardrails and what a typical week looks like.
Compliance
What AGLC policy and the CRTC code mean for brewery fitness events.
Reach new customers
Non-drinkers, older adults and active locals who don’t visit today.
Questions brewery owners ask
How can a craft brewery increase weekday afternoon revenue?
Program the slow hours. Breweries lift weekday traffic with recurring events such as run clubs, taproom yoga, trivia and food trucks. Brew Fitness books vetted coaches into Tuesday-to-Thursday slots, promotes each session and handles the compliance work.
Can a Canadian brewery host fitness classes and advertise them?
Generally yes, with care. Every province and territory restricts alcohol advertising that encourages irresponsible drinking, appeals to minors or implies health benefits, and Quebec requires preclearance by the RACJ. Brew Fitness writes every session and post to the local rules. Confirm your licence specifics with your regulator before launching.
How can a brewery partner with fitness influencers without hurting its brand?
Set guardrails first: no drinking during workouts, no health claims, no dares, and only coaches whose audiences are adults. Brew Fitness vets every coach and the brewery approves each post, so the brewery stays craft-first and the workout stays the headline.
Do people have to drink to come to a session?
No. The workout is the point and any drink afterwards is optional. Every partner brewery offers non-alcoholic options, and nobody is pressured to order alcohol.
What does it cost a brewery?
It depends on how many sessions you want and what we run for you. We quote after a short call, and founding partners in Edmonton get founding rates. You will know the full cost before you agree to anything.
Talk to us about your slow hours
A 20-minute call: your quiet slots, the formats you’d consider, and what you want to keep off-limits. No obligation.